I am a creative thinker, strategist, art director, writer, educator, amateur photographer, triathlete, avid runner, outdoor enthusiast, lover of life, teller of stories and mom to two awesome dudes. I am also quick-witted, fun-loving, sweet with a touch of sarcasm, realistic with a smidge of optimism, and may or may not have an obsession with tacos.
My Story
As a seasoned strategist with over a decade of experience, I am passionate about crafting compelling brand stories that captivate audiences and drive results. With a keen eye for detail and a deep understanding of consumer behavior, I specialize in developing integrated marketing campaigns that connect with customers and deliver measurable outcomes.
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Throughout my career, I have led successful marketing/communication initiatives for a wide range of industries, including technology, consumer goods, and active lifestyle/fitness. I excel at conducting market research, identifying target audiences, and developing tailored marketing plans and messaging that align with business objectives. My expertise includes brand positioning, messaging, content creation, social media management, and campaign optimization.
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As a branding expert, I am skilled in creating brand identities that resonate with customers and differentiate brands in competitive markets. I am well-versed in brand strategy, logo design, visual branding, and brand guidelines, and have a keen eye for aesthetics and storytelling. I am also a creative storyteller, adept at crafting compelling narratives that evoke emotions, inspire action, and leave a lasting impression.
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I am known for my collaborative and results-oriented approach, and thrive in fast-paced environments where creativity and strategic thinking are valued. I am constantly seeking new opportunities to expand my skillset and stay up-to-date with the latest marketing trends and technologies.
My experience
August 2005 - present
Communication Consultant
various companies
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Worked with clients to establish and execute effective marketing communication and design strategies.
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Led conceptual development, graphic design, copywriting, and art direction for advertising campaigns, branding campaigns, magazines, catalogues, brochures, e-marketing, direct mail pieces, packaging, and websites.
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Executed editorial layouts and wrote editorial stories for local magazines.
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Sample clients: Dell Computers, Louisiana State University, Exxon Mobil, Chef John Folse & Company, 225 Magazine, Country Roads Magazine, InRegister Magazine, The Louisiana Marathon, and Skilltype.
March 2016 - August 2020
Founder, Creative Director,
Marketing Strategist
FRESHJUNKIE Racing
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Created all brand standards for 13 events and created assets for those events within the brand standards while allowing for yearly evolution.
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Managed the creation and production of all event assets such as emails, shirts, signage, hats, etc.
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Managed the production schedule for all communication and design involved in our events.
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Collaborated with photographers and videographers to capture and create content for post-event stories and marketing materials.
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Managed a database of over 65K athletes in our email marketing efforts and strategically optimized outreach to that database.
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Utilized digital marketing tactics to grow the business from an idea to a successful company that owns and produces 14 events across the southeast, serving over 15,000 athletes annually.
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Operationalized our communication and design processes across multiple channels to maximize efforts and increase impact.
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Handled PR efforts for each our events from sending out press releases in advance of the event to media guides for race weekends to crisis communication.
August 2005 - present
Adjunct Professor
Manship School - LSU
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Teach a variety of courses focusing on communication in advertising, public relations, and design.
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Structure courses to include the development, execution and presentations of of professional-level work
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Design courses to help students develop strong portfolios with continual reviews throughout the semester that have yielded numerous award-winning student projects as well as successful internship opportunities.
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Review and mentored students to help them develop strong portfolios, resulting in award-winning projects and successful internships.
February 2010 - January 2012
Graphic Designer + Writer
University relations
LSU
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Worked with a creative team to help establish the Love Purple Live Gold campaign that went onto become a stable of the University’s brand.
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Established the #LPLG hashtag that was swiftly adopted by the public and is still in use today on various social media channels.
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Worked with another designer to design the Love Purple Live Gold logo and the corresponding brand guidelines
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Worked with a team of writers to establish the strategic meaning behind the phrase Love Purple Live Gold.
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Wrote copy for and designed a large volume of content for undergraduate recruitment.
August 2006 - April 2008
Art Director/ Editorial Advisor
LaVie Magazine
March 2005 - May 2007
Dell Technologies logo
Marketing Communication Specialist
DELL Computers
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Developed editorial content for each issue
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Generated story leads, wrote editorial stories and assisted in copy editing.
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Responsible for all visual elements of the magazine including: concepting photographic and artistic elements for each issue, art directing photo shoots, photo selection and touch-ups, layout/design of the publication, edits, revisions, and pre-press work.
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Worked in collaboration with other marketing communication specialists to develop effective messaging, including the development, design, image selection and copy writing for a broad scope of communication projects, related to Dell Education Services.
Amanda Sapp
Brand Marketing Strategist
"Jennifer is one of those rare dreamer/doer hybrids. Her ability to imagine "what if," then pursue the challenge of making something out of nothing is both inspiring and makes her the type of person you want on your team. Her entrepreneurial spirit pushes her to overcome obstacles while tending to details. I so value this energy in a teammate, because when it's the 11th hour, and everyone is exhausted and willing to say, "it's good enough," Jennifer will be the one to say, "We're not settling for good enough. We're going to see this through to great." And then she'll take action and lead the charge. Oh, and she's an incredible brainstormer, illustrator, designer, too."
Damian Foley
Marketing Director | North Carolina Courage | North Carolina FC
"Jennifer is one of the finest strategic thinkers I have ever had the pleasure of working with. She never loses sight of the client or the audience's needs, and she is always thinking about new ways to bring the two together. She is refreshingly honest, and her work ethic is unparalleled. If you need a high quality project done by someone who knows every aspect of the production process, from creation to promotion, then stop reading this recommendation and contact her immediately."
Stefanie Herdman
Marketing and Sales Operations, Leadership, Project Mgmnt, Training, Partner and Vendor Mgmnt professional
"We hired Jennifer to complete a few outstanding Marketing projects and to work specifically on an outbound Services Marcom campaign. Jennifer was extremely reliable, efficient, and always willing to go the extra mile to get the job done. With our business changing 'on a dime', she was very flexible with changes, and was able to juggle multiple projects at one time. Her work was professional and at a reasonable rate. I enjoyed working with her every step of the way, and would recommend her to assist your teams with any Marketing offers, campaigns, or outbound activities as needed. Please don't hesitate to contact me for any further information. thank you!"
Contact
I'm always looking for new and exciting opportunities. Let's connect.
225-241-1026